Marshall McLuhan's seminal work on mass media has cemented his place in history, inspiring phrases like "the global village" and "the medium is the message" to enter our collective lexicon. In recent years, advances like the cable/phone mergers and the emergence of WiRed and MIT Media Lab have precipitated a resurgence of interest in McLuhan's thought. His concepts and ideas continue to challenge us and shape our understanding of communication and media. Undoubtedly, media needs to be reexamined in light of our current progress.

Signet Books, 1964

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